Exterior of Casa Bautista in Tulum, featured in Season 2 of Staycation.

STAYCATION TIPS

Vacation Rental Marketing Tips 2025 — Moves That Get More Eyes on Your Listing

Tips to refine how your property shows up—and how it stands out.

In 2025, marketing a vacation rental is no longer just about being listed—it’s about being found, remembered, and booked. With more competition and evolving guest expectations, these vacation rental marketing tips for 2025 will help breathe new energy into your strategy and improve your listing’s visibility. Whether you're a host, property manager, or homeowner, a few smart moves can make a big difference.

1. Lead With the Right First Photo

Your first image is your visual handshake—what guests see before they read a word.

• Choose a shot that captures your vibe: natural light, clean design, an inviting scene.

• Test different first images seasonally or after updates.

• Use a hero image that tells a story—sunset patio, glowing fireplace, or poolside—rather than a simple room angle.

2. Reuse Staycation Footage (Your Best Asset)

If your property was ever featured, you’ve already got premium content. Use it wisely.

• Post 15–30 second clips to Instagram, Reels, TikTok, or Stories.

• Embed videos in your website or in your listing (if platform allows).

• Use stills or behind-the-scenes frames for social posts—audiences love the “making of” look.

3. Refresh Titles & Seasonal Copy

Keep your listing feeling fresh, relevant, and active.

• Rotate listing titles monthly or weekly: “Autumn Escape in Sonoma”, “Winter Lodge Views”, “Spring Garden Retreat.”

• Weave seasonal keywords into descriptions—“fall foliage,” “cozy winter nights,” “beach breezes.”

• Highlight what’s current: fireplaces, outdoor heaters, cozy corners, lush greens, etc.

4. Promote in Stories & Quick Content

Moment-level content works when it feels authentic—not forced.

• Share “today at the house” clips: dawn light, dusk glow, a coffee pour.

• Show staging, styling, or behind-the-scenes setups.

• Always tag location, use trending audio, and link to your Staycation episode when possible.
  

5. Optimize for SEO & Organic Search

Don’t let your website or blog go to waste—make it part of your visibility strategy.

• Use location in titles: “Tulum Beach Villa,” “Telluride Mountain Retreat.”

• Structure headings, meta tags, and image alt text with keywords.

• Publish local content—seasonal guides, hidden spots, guest stories—to draw search traffic.
  

Why This Matters in 2025

• Video-first audiences: Short-form content grabs quick attention—but longer, story-rich videos (like Staycation episodes) deepen connection and build brand trust. Use both.

• Rising competition: Luxury and unique stays are on the rise, making standout storytelling more important than ever.

• Platforms reward activity: Whether it's updating titles, posting behind-the-scenes clips, or refreshing your listing, regular content boosts visibility.

See how Staycation transforms homes into cinematic stories in this segment of Staycation.

Inside Casa Bautista in Tulum featured in Season 2 of Staycation.